6 Dec 2019

Fallen Love Publication Delayed to January 7

Hello readers!

I am announcing today that I am delaying the publication of Fallen Love to January the 7th, 2020 (which is one month from now). This was not an easy decision to make—I deliberated for some time—but I feel it is the right decision. I’m going to explain why. It boils down to two things: personal and business.

The Business Reasons

I’ve read a very helpful book called Amazon Decoded, and the author, David Gaughran, explained how successful book launches are supposed to work. Essentially, it’s about selling as many books as possible in a relatively short amount of time—a sustained period of five days where sales increase day-on-day.

There are a number of ways to accomplish this—including advertising—but the best way is Bookbub, mailing list promotions, and lots of exposure. At the moment, I don’t think I have enough in place to do that on December 10th. And there are a variety of other good reasons why launching it in January is a better idea.

Reedsy Discovery. This platform—which is run by Reedsy, the company I work with to hire designers and editors and marketers—can help me in two different ways. Firstly, they pay me $50 for every reviewer I refer, and thanks to you guys, I have people who can do this and earn me a bunch of money. Secondly, I have paid them for a launch and have over 250 followers there. But: the earliest launch date available was January 7th. No co-incidences here!

YOU CAN HELP: Sign up to the mailing list on the right-hand side and I’ll send you a reviewer referral link.

WHSmith and Waterstones. I have been in touch with the managers in my local (Glasgow-based) WHSmith’s and Waterstone’s, and I have high hopes I can get Fallen Love on the shelves of at least one of these stores. The potential for exposure is huge. Once again, the earliest available opportunity is in January.

Other funding opportunities. I am looking into the possibility of doing a crowdfunding campaign.

Reviews. I don’t have a huge number of reviews yet, and I am expecting more to come in.

The Personal Reasons

My personal life has been chaos these past three months. I’ll spare you all the gory details, but there are two immmediate things that make a December 10 launch extremely difficult: I will be travelling to Romania (by car) on December 15th. Moreover, I am currently exploring the possibility of going to study for a Master’s in the Netherlands on February 1st.

The uncertainty in my life is very difficult—extremely difficult—but I can’t dither and delay forever. January 7th was the best compromise based on the available knowledge.

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